When a publisher donates ad space, it does so with a rather small select group of large well-funded charities or PSA initiatives. Yet there are more than 1 million charities in the U.S. that get no access to ad space. Meanwhile, the quality of ads hasn't improved from open exchanges, impacting user experience. Now, with one easy implementation, publishers have access to hundreds of high-quality charity ad campaigns and PSA's, complete with the flexibility to choose which campaigns to run or block.
