The Chiefgood COVID-19 campaign promotes organizations on the front lines of the recovery effort, and shows viewers what they can do to support them. Months have passed since the pandemic landed on our shores and we are only starting to understand the profound impact on our communities. From the over 20 million now unemployed, to families that are food insecure, to those merely struggling to homeschool, it isn’t just those infected who are affected. This campaign drives calls to action to support non-profits that have stepped up and have become vital sources of relief across the country and globe.
"This creative was designed to instill hope in individuals during a seemingly hopeless time and serves as a reminder that physical isolation does not have to mean mental isolation. The message is about unity and working together—to recognize that you are never alone and that your actions can make a difference."