The Rich and Corporations Giving Less; The Poor are Giving More
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Two interesting developments chart the course for a new era in charitable giving. According to a new report by the Chronicle of Philanthropy, the wealthy Americans are giving less, while low and middle income individuals are giving more. Meantime Giving USA Foundation reports that corporate philanthropy fell by 2% last year.
So what is a charity to do when the donor base has become more and more fragmented? These trends are raising questions about how charities can reach new people when it’s no longer sufficient to appeal to the rich few.