Sneakers that Give Back
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We’ve seen real success in aligning consumer products with mission-driven outcomes. Warby Parker and TOMS Shoes are two shining examples. Now Saucony has teamed up with LA-based shoe store Bait to design a sneaker that gives back. A portion of the proceeds from sales will go to A Place Called Home — a non-profit youth center in South Central, Los Angeles that provides mentorship and programs focused in the arts, athletics, dance, and music to local kids and teens.
They don’t say what percentage of proceeds actually goes to charity, and we wish they did. After all, if their intentions are good, there’s no reason not to be transparent. Still, we love the idea.