If Apes Can Do It…

If Apes Can Do It…

Operation Smile, the organization that provides free surgeries to repair cleft lip, cleft palate and other facial deformities has published this ad, made by F/Nazca Saatchi & Saatchi in Brazil.  It attempts to show how humans are naturally compassionate by reenacting a study by Duke University that tests the theory that primates have an instinct for empathy.  According to Operation Smile, then so do we!

Read more at Adweek