#GivingTuesday is a movement that started four years ago to encourage people to donate their time, resources, and talents to address local and global challenges. It also kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Today Chiefgood is proud to offer a new form of giving. This holiday season, when charities struggle to get their voices heard amidst the barrage of commercials and buy-one-get-one-free offers off your holiday shopping, you can give them exposure that they could never afford on their own.

With your gift, the cause of your choice will get a free digital advertising campaign, and you decide how much exposure it receives. From Educational programs and Medical Research, to Arts & Culture and Civil Rights, you tell us how many ad impressions the cause of your choice should get. Chiefgood will create an ad campaign for each cause, and how many people viewed the ads, well that’s up to you. Even more, we will report back to you how your contribution performed.

Visit our #GivingTuesday catalog, and give charities what they need most. A voice.


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Creative For A Cause

We’re excited to partner with Ad Age and Internet Week NY on a great project called Creative For A Cause, where designers competed on an ad campaign for the organization Code/Interactive. The ads are meant to stops people in their tracks, inspire action and encourages everyone to learn more about C/I’s mission to help at-risk inner-city youth.

C/I’s mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

The winning ads seen below play on the word “escape”, using the “esc” key to symbolize the desire to seek a future beyond the inner-city.










We think this is a evocative way to communicate the power we all have to inspire at-risk youth to build valuable technical skills.

This campaign wouldn’t be possible without the generous participation of some great publishers. Some of those donating ad space to the cause are Yelp, Scripps, Microsoft, SheKnows, Business Insider, Xaxis, and more. If it weren’t for these companies’ vision to use their reach to deliver and an important message, great organizations like Code/Interactive would never get the exposure they sorely need to get their voice heard.

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The Rich and Corporations Giving Less; The Poor are Giving More

Two interesting developments chart the course for a new era in charitable giving. According to a new report by the Chronicle of Philanthropy, the wealthy Americans are giving less, while low and middle income individuals are giving more. Meantime Giving USA Foundation reports that corporate philanthropy fell by 2% last year.


So what is a charity to do when the donor base has become more and more fragmented? These trends are raising questions about how charities can reach new people when it’s no longer sufficient to appeal to the rich few.

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It’s official, we are now a non-profit!

After many months of waiting to hear back from the IRS, we are so excited to announce that we are officially recognized as a non-profit organization, a 501(c)(3). While this doesn’t change any of the work we are doing, it will help us move forward.

We look forward to growing our network of non-profitts, designers, and publishers. We hope you will join us for the adventure.

Want to get involved? Fill out our Contact form and let us know why you want to join our community:

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In Honor of Nelson Mandela











Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds and shall find me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.


From Invictus


William Ernest Henley

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If Apes Can Do It…

Operation Smile, the organization that provides free surgeries to repair cleft lip, cleft palate and other facial deformities has published this ad, made by F/Nazca Saatchi & Saatchi in Brazil.  It attempts to show how humans are naturally compassionate by reenacting a study by Duke University that tests the theory that primates have an instinct for empathy.  According to Operation Smile, then so do we!

Read more at Adweek

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Care Package Delivered to Atlanta’s Streets

A display in the form of a care package promoting Care, a nonprofit that raises funds to fight poverty

A display promoting Care, a nonprofit that raises funds to fight poverty. Source













Here’s a clever way to stand out with this display in the form of a care package that promotes anti-poverty nonprofit CARE.  The displays are installed throughout the streets of Atlanta, where CARE is headquartered.  The campaign was lead by Pittsburgh-based ad agency Brunner.

Read more at the Pittsburgh Post-Gazette


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Sneakers that Give Back



We’ve seen real success in aligning consumer products with mission-driven outcomes.  Warby Parker and TOMS Shoes are two shining examples.  Now Saucony has teamed up with LA-based shoe store Bait to design a sneaker that gives back.  A portion of the proceeds from sales will go to A Place Called Home — a non-profit youth center in South Central, Los Angeles that provides mentorship and programs focused in the arts, athletics, dance, and music to local kids and teens.

They don’t say what percentage of proceeds actually goes to charity, and we wish they did.  After all, if their intentions are good, there’s no reason not to be transparent.  Still, we love the idea.

Read more on Hypebeast.

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Here’s How a Small Cafe Can Make a Difference


Postmark Cafe is a tiny coffee shop on a side street in Brooklyn, NY. It’s quiet and unassuming.  Yet it is able to raise a meaningful amount of funds for causes they believed in, with a very simple idea – sending 100% of the tips to charity.   In this case, around $8,000 last year.  According to Hoovers, there are roughly 20,000 coffee shops in the U.S.  That means that even if only a third of coffee shops adopt this philosophy, that would lead to more than $50 million in charitable giving.

Another example of how small acts can make massive impact.

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Charities picking up slack when the government is shutdown

The latest news that a charity is going to pay military benefits on behalf of the government as a result of the government shut down has re-ignited an important conversation. Can charities fill the holes in social services, like aid to the poor, if government spending drops?

While some politicians would like to see private giving make up for a smaller government, many experts think this isn’t sustainable. The debate rages on, but one thing is for sure, in order for charities to help more people, it needs to reach more people. And reaching more people requires time, money, and resources – the three things that charities are already in short supply of.

Read more on »

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