About Us

We give thousands of charities an audience of millions

There are over 1 million charities in the U.S., yet only a select handful have the resources to advertise.  Is it any wonder that charitable giving hasn’t grown in over 40 years?  Chiefgood is a non-profit organization dedicated to giving a voice to great causes using the power of digital advertising, regardless of size.  We do this by connecting nonprofits with volunteer designers to create digital ad campaigns, that Chiefgood delivers on ad space donated by web publishers.

We are a building a platform solely focused on helping nonprofits scale by harnessing the power of today’s advertising technology, a crowd sourced network of amazing designers, and the generous donation of web publishers.

We are a network of volunteers, passionate about putting advertising technology to work in solving social problems, and are convinced that all charities deserve a voice, not just the biggest.




Where did the Chiefgood name come from?

“If there is some end in the things we do, which we desire for its own sake, clearly this must be the chief good.”


Aristotle first used the phrase “chief good”, concluding that it is in the fulfilling of one’s own destiny which brings happiness. With each charity and champion of important causes we meet, we notice that each of them have their own passion that they’ve dedicated their lives to, their own chief good.  Our vision is to bring the story of each charity’s chief good to the masses. and voila.




The Chiefgood Story

For more details on Chiefgood, please check out the presentation below.

Chiefgood Intro from Ali Mirian

The Chiefgood Project

The mission of The Chiefgood Project is to give graphic design students valuable professional experience, while providing charities with much needed exposure. Students create campaigns that transform charities’ passion and dedication to solving social problems, into messages with impact. Chiefgood partnered with Pratt Institute on a social awareness course within their innovative Design Corps program, where students collaborate directly with the charities to create compelling digital ad campaigns.In partnership with Pratt and Design Corps Students work on real-world campaigns, build their portfolio, and do good along the way.

Pratt Design Corps

Check out their work:

Internet Week

Official Sponsor: Internet Week New York Festival 2015

We are excited to be an Official Sponsor of Internet Week New York 2015!

The Internet Week New York festival is an annual celebration of technology’s impact on business and culture. The 2015 festivities will take place May 18-24 and will attract business professionals, working across all sectors. 250+ events will be produced in the Internet Week Headquarter location and another 150+events organized by citywide event partners.



Along with Internet Week New York, Advertising Age, fiverr, and CREATIVITY, we are happy to join the presenters list for the Creative for a Cause contest.

The Creative for a Cause contest ran from March 25, 2015 – April 28, 2015. The contest was to design a transit ad for nonprofit Code/Interactive that will run on subway platforms in New York City. The winning designer will create online ads that we will run across featured publishers as well as the network of our sites.

We are proud to announce the featured publishers who have generously donated media to run the winning ads:

#Giving Tuesday

Show your support for the causes you’re passionate about by giving them what they need most. A voice. Non-profits have limited access to advertising to begin with, and especially during the holiday season. Your tax-deductible contribution provides non-profits direct access to advertising on thousands of websites across the internet.

Our Commitment: With every dollar you commit, we commit to a specific amount of exposure to the cause of your choice. And, we will report back to you when that commitment is fulfilled.

Select a cause below to get started….

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